Business
Plan – Jjaggwe Foundation Public Library – Educational Resource
Center (JFPL-ERC)
Company
Description
What
to Include in Your Company Description
- Describe the nature of your business and list the marketplace needs that you are trying to satisfy.
- Explain how your products and services meet these needs.
- List the specific consumers, organizations or businesses that your company serves or will serve.
- Explain the competitive advantages that you believe will make your business a success such as your location, expert personnel, efficient operations, or ability to bring value to your customers.
OBJECTIVES
OF JJAGGWE FOUNDATION PUBLIC LIBRARY EDUCATIONAL RESOURCE CENTER
- To raise public Library/Resource Center educational and cultural programs and services.
- To initiate strategic planning processes to ensure that the JFPL continues to innovate and meet the changing needs of the people it is to serve.
- To enhance and seek for the JFPL’s support for library programs and services by initiating efforts to build on the library‘s partnership with various stakeholders both at the national and international level.
- To create job opportunities in order to curb and reduce mass unemployment in the country.
MISSION
STATEMENT OF JFPL-ERC
To
bridge the digital divide by providing Ugandans Public
Library-Resource Center with new technology by supporting and
providing access to information and ideas that challenge, inspire,
explore new books, browse new information, seek out new
experiences, and take the public library where no other public
library facilities has gone before.
MAJOR
GOAL To
build on passionate and widespread support and deliver services that
meet the critical need s of the diverse communities we are to serve,
tools access, bridging the digital divide is a critical step in
ensuring that at least 50% of the population is not left behind.
Technology is a core component of Jjaggwe Foundation Public
Library/Educational Resource Center’s mission is to provide access
to information and ideas.
Target
audience is youth, students of all levels, business entrepreneurs,
politicians, researchers, social workers and the general public at
large.
LOCATION
Being
that it will be a franchised project spread of over the country most
especially in locations where they’re around educational
institutions preferably of higher learning in Uganda, for the start,
a pioneer project will be set in Kampala the Capital City of Uganda.
The location (s) will be made public through various channels like
our website www.jflp-rc.org, our
E-mail address jflp2013@gmail.com,
through pamphlets and brochures and other media means.
Executive
Summary
If
You Are a Startup or New Business
If
you are just starting a business, you won't have as much information
as an established company. Instead, focus
on your experience and background as well as the decisions that led
you to start this particular enterprise.
Demonstrate
that you have done thorough market analysis. Include information
about a need or gap in your target market, and how your particular
solutions can fill it. Convince the reader that you can succeed in
your target market, and then address your future plans.
Remember,
your Executive Summary will be the last thing you write.
Market
Analysis
What to Include in Your Market Analysis
Industry
Description and Outlook – Describe your industry, including its
current size and historic growth rate as well as other trends and
characteristics (e.g., life cycle stage, projected growth rate).
Next, list the major customer groups within your industry.
Information
About Your Target Market – Narrow your target market to a
manageable size. Many businesses make the mistake of trying to appeal
to too many target markets. Research and include the following
information about your market:
Distinguishing
characteristics – What are the critical needs of your potential
customers? Are those needs being met? What are the demographics of
the group and where are they located? Are there any seasonal or
cyclical purchasing trends that may impact your business?
Size
of the primary target market – In addition to the size of your
market, what data can you include about the annual purchases your
market makes in your industry? What is the forecasted market growth
for this group? For more information, see our market
research guide for tips and free government resources that can
help you build a market profile.
How
much market share can you gain? – What is the market share
percentage and number of customers you expect to obtain in a defined
geographic area? Explain the logic behind your calculation.
Pricing
and gross margin targets – Define your pricing
structure, gross margin levels, and any discount that you plan to
use.
When
you include information about any of the market tests or research
studies you have completed, be sure to focus only on the results of
these tests. Any other details should be included in the appendix.
Competitive
Analysis – Your competitive analysis should identify your
competition by product line or service and market segment. Assess the
following characteristics of the competitive landscape:
- Market share
- Strengths and weaknesses
- How important is your target market to your competitors?
- Are there any barriers that may hinder you as you enter the market?
- What is your window of opportunity to enter the market?
- Are there any indirect or secondary competitors who may impact your success?
- What barriers to market are there (e.g., changing technology, high investment cost, lack of quality personnel)?
Regulatory
Restrictions – Include any customer or governmental regulatory
requirements affecting your business, and how you’ll comply. Also,
cite any operational or cost impact the compliance process will have
on your business.
Organization
& Management
Organizational
Structure
A
simple but effective way to lay out the structure of your company is
to create an organizational chart with a narrative description. This
will prove that you're leaving nothing to chance, you've thought out
exactly who is doing what, and there is someone in charge of every
function of your company. Nothing will fall through the cracks, and
nothing will be done three or four times over. To a potential
investor or employee, that is very important.
Ownership
Information
This
section should also include the legal structure of your business
along with the subsequent ownership information it relates to. Have
you incorporated your business? If so, is it a C or S corporation? Or
perhaps you have formed a partnership with someone. If so, is it a
general or limited partnership? Or maybe you are a sole proprietor.
The
following important ownership information should be incorporated into
your business plan:
- Names of owners
- Percentage ownership
- Extent of involvement with the company
- Forms of ownership (i.e., common stock, preferred stock, general partner, limited partner)
- Outstanding equity equivalents (i.e., options, warrants, convertible debt)
- Common stock (i.e., authorized or issued)
- Management Profiles
- Experts agree that one of the strongest factors for success in any growth company is the ability and track record of its owner/management team, so let your reader know about the key people in your company and their backgrounds. Provide resumes that include the following information:
- Name
- Position (include brief position description along with primary duties)
- Primary responsibilities and authority
- Education
- Unique experience and skills
- Prior employment
- Special skills
- Past track record
- Industry recognition
- Community involvement
- Number of years with company
- Compensation basis and levels (make sure these are reasonable -- not too high or too low)
- Be sure you quantify achievements (e.g. "Managed a sales force of ten people," "Managed a department of fifteen people," "Increased revenue by 15 percent in the first six months," "Expanded the retail outlets at the rate of two each year," "Improved the customer service as rated by our customers from a 60 percent to a 90 percent rating")
Also
highlight how the people surrounding you complement your own skills.
If you're just starting out, show how each person's unique experience
will contribute to the success of your venture.
Board
of Directors' Qualifications
The
major benefit of an unpaid advisory board is that it can provide
expertise that your company cannot otherwise afford. A list of
well-known, successful business owners/managers can go a long way
toward enhancing your company's credibility and perception of
management expertise.
If
you have a board of directors, be sure to gather the following
information when developing the outline for your business plan:
- Names
- Positions on the board
- Extent of involvement with company
- Background
- Historical and future contribution to the company's success
Jjaggwe
Foundation Public Library – Educational Resource Center will
consist of the following Management
President
(CEO)
Board
of Directors
- Chairman
- Vice Chairman
- Secretary
- Treasurer
EXECUTIVE
TEAM
- VP- Finance
- VP Marketing and Development
- VP Programs & Services
- VP Information & Technology
- VP Strategy & Planning
- VP Investment
Service
& Product Line
A
Description of Your Product / Service
Include
information about the specific benefits of your product or service –
from your customers' perspective. You should also talk about your
product or service's ability to meet consumer needs, any advantages
your product has over that of the competition, and the current
development stage your product is in (e.g., idea, prototype).
Details
About Your Product’s Life Cycle
Be
sure to include information about where your product or service is in
its life cycle, as well as any factors that may influence its cycle
in the future.
Intellectual
Property
If
you have any existing, pending, or any anticipated copyright
or patent filings, list them here. Also disclose whether any key
aspects of a product may be classified as trade secrets. Last,
include any information pertaining to existing legal agreements, such
as nondisclosure or non-compete agreements.
Research
and Development (R&D) Activities
Outline
any R&D activities that you are involved in or are planning. What
results of future R&D activities do you expect? Be sure to
analyze the R&D efforts of not only your own business, but also
of others in your industry.
FOUNDATION’S
PROGRAMS
The
Jjaggwe
Foundation Public Library Educational Resource Center is
to be established to raise private sector support to benefit one of
the nations’ most valued public resources.
The
Foundation is to conduct various educational, cultural and scientific
programs that will include the following:
- Mobile Book Vehicle: to provide Resource Center/ Library Services in areas that cannot access Library facilities.
- Availability of WI-FI for the Resource Center/ Library Foundation technology initiative including Digitization, Adopt-a –Branch, Technological Innovations and Cybernants to enable beneficiaries access Internet services.
- Digital collections-eBooks: e-Book catalog that will contain an exhaustive mix of fiction, non-fiction titles for students of all ages and bestsellers. These digital copies can be downloaded to a range of device for a period of three weeks.
- E-Movies: Together with Jjaggwe Library / Educational Resource Center Card and a personal computer, patrons can view unlimited movies that span many genres from documentaries to live concerts with no license limits. These movies have no waitlists and are always available for checkout for a period of 7 days at a time.
- Audi books: Resource Center/ Library patrons have been checking out “Talking Books” for decades, digital books serve the same purpose, but come in a more convenient packaging for up to three weeks at a time. Patrons can choose from thousands of titles, and load them on to MP3 players. The book will automatically unload from your devices allowing more time to browse new titles and less time worrying about how to return it.
- We Read Together: this is a program which will be meant to equip Pre-school (0-5) years old children with a head start on reading and writing by teaching their parents how to read aloud and build pre-library skills.
- Live Homework Help: Is to provide a free online tutoring service for students and adults learners available throughout the week from 3.00 p.m-10.00 p.m. The service will also be accessible at our website from any computers outside the library by using Jjaggwe Foundation Public Library-Resource Center Card (JFPL-RC).
- Adult Literacy Centers (ALC) to render assistance to the adult people.
- Library/Resource Center: A new series of programs will be established after hours programs presented in late night talk show style, featuring DJs’, live bands, drinks librarians and conversations.
- Photocopying, Printing and fax services are also provided.
- Establish a cultural program known as “ALOUD”. This is a program including creating a cultural series to provide a space for the community to come together and engage in civic discourse. Such programs include: series of conversations, readings, performances which brings together today’s’ brightest cultural, scientific and political luminaries
- Blog Community: Brings to you what’s happening at the Library Foundation. Where a dialogue is opened on literary and library news and periodicals that will offer first hand perspectives on our educational and cultural programs in order to keep community members up to date with the most existing initiatives.
EXPECTED
SERVICES TO BE PROVIDED:
- Book reading, borrowing and selling of all kinds of educational materials including: Textbooks, novels both in English and local languages, magazines, videotapes films, CDs Movies and Music, Printing, Photocopying, Fax Services and Internet Services.
- For membership, borrowing services and Internet surfing will be available for them
Marketing
& Sales
Market
penetration strategy.
- A growth strategy. This strategy for building your business might include: an internal strategy such as how to increase your human resources, an acquisition strategy such as buying another business, a franchise strategy for branching out, a horizontal strategy where you would provide the same type of products to different users, or a vertical strategy where you would continue providing the same products but would offer them at different levels of the distribution chain.
- Channels of distribution strategy. Choices for distribution channels could include original equipment manufacturers (OEMs), an internal sales force, distributors, or retailers.
- Communication strategy. How are you going to reach your customers? Usually a combination of the following tactics works the best: promotions, advertising, public relations, personal selling, and printed materials such as brochures, catalogs, flyers, etc.
Sales
Strategy
- A sales force strategy. If you are going to have a sales force, do you plan to use internal or independent representatives? How many salespeople will you recruit for your sales force? What type of recruitment strategies will you use? How will you train your sales force? What about compensation for your sales force?
- Your sales activities. When you are defining your sales strategy, it is important that you break it down into activities. For instance, you need to identify your prospects. Once you have made a list of your prospects, you need to prioritize the contacts, selecting the leads with the highest potential to buy first. Next, identify the number of sales calls you will make over a certain period of time. From there, you need to determine the average number of sales calls you will need to make per sale, the average dollar size per sale, and the average dollar size per vendor.
Funding
request
If
you are seeking funding for your business venture, use this section
to outline your requirements.
Your
funding request should include the following information:
- Your current funding requirement
- Any future funding requirements over the next five years
- How you intend to use the funds you receive: Is the funding request for capital expenditures? Working capital? Debt retirement? Acquisitions? Whatever it is, be sure to list it in this section.
- Any strategic financial situational plans for the future, such as: a buyout, being acquired, debt repayment plan, or selling your business. These areas are extremely important to a future creditor, since they will directly impact your ability to repay your loan(s).
When
you are outlining your funding requirements, include the amount you
want now and the amount you want in the future. Also include the time
period that each request will cover, the type of funding you would
like to have (e.g., equity, debt), and the terms that you would like
to have applied.
Financial
Projections
Prospective
Financial Data
All
businesses, whether startup or growing, will be required to supply
prospective financial data. Most of the time, creditors will want to
see what you expect your company to be able to do within the next
five years. Each year's documents should include forecasted income
statements, balance sheets, cash flow statements, and capital
expenditure budgets. For the first year, you should supply monthly or
quarterly projections. After that, you can stretch it to quarterly
and/or yearly projections for years two through five.
Make
sure that your projections match your funding requests; creditors
will be on the lookout for inconsistencies. It's much better if you
catch mistakes before they do. If you have made assumptions in your
projections, be sure to summarize what you have assumed. This way,
the reader will not be left guessing.
Finally,
include a short analysis of your financial information. Include a
ratio and trend analysis for all of your financial statements (both
historical and prospective). Since pictures speak louder than words,
you may want to add graphs of your trend analysis (especially if they
are positive).
***20
Questions before starting a business.***
- Why am I starting a business?
- What kind of business do I want?
- Who is my ideal customer?
- What products or services will my business provide?
- Am I prepared to spend the time and money needed to get my business started?
- What differentiates my business idea and the products or services I will provide from others in the market?
- Where will my business be located?
- How many employees will I need?
- What types of suppliers do I need?
- How much money do I need to get started?
- Will I need to get a loan?
- How soon will it take before my products or services are available?
- How long do I have until I start making a profit?
- Who is my competition?
- How will I price my product compared to my competition?
- How will I set up the legal structure of my business?
- What taxes do I need to pay?
- What kind of insurance do I need?
- How will I manage my business?
- How will I advertise my business?
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